Same Is Lame...Stop Losing Revenue By Being A Commodity
Discover How This Slice Of Pizza Will Double (or Triple) Your Sales In The Next 30 Days!
Dear Entrepreneurs,
If you read this to the very end, you'll discover how to attract more clients, charge higher prices, and get prospects chasing you. Before I reveal the secret to you, though, I want to briefly introduce myself.
I am Antonio Thornton,
Also known as the profit engineer.
Over the past 25 years, I've worked with over a quarter-million businesses in 41 industries. I've worked on projects with Robert Kiyosaki, Bob Proctor, Les Brown, Brian Tracy, and a host of others. You may have even seen me on television when I was interviewed for building a business that was making $100,000 per week in less than four months.
Now, I've worked with thousands of entrepreneurs around the world and...
I was amazed at how everyone sounds
exactly the same!
Everyone from financial advisors to real estate agents, IT professionals, bankers, coaches, consultants, and web designers. Almost all professional service firms are notoriously guilty of this.
I hear things like:
The same meaningless platitudes, the same shallow promises, and the same sales pitches.
Everyone says this stuff. Can you imagine how ridiculous it would be if someone said, “We don't give our clients personal attention to…” or “We strive to do the bare minimum”. None of these things have any real meaning.
If you're saying these things to your potential customers than you are boring them to sleep.
Here's the unfortunate reality: if you can't differentiate your business from others who do exactly what you do, you become a commodity. When you become a commodity in the eyes of your prospects, you're forced to compete on the one thing that you should never ever compete on and that's price.
Now you're probably asking, what do I need to do. Well, you need a clearly defined, unique selling proposition or USP. The USP is a clear statement that describes a tangible benefit of your product or service. It's what clearly distinguishes you from the competition.
Examples of Great USP!
I'll give you four examples of really great USP using the big four US chain pizza companies!
So what is Papa John's USP? Their USP is also their slogan: “Better Ingredients, Better Pizza”. This caters to pizza snobs who also want an inexpensive pizza.
Domino’s USP used to be: “Pizza in 30 Minutes or it's Free!” It catered to people who wanted pizza delivers fast and they built their entire business on college campuses. Now they've recently changed their USP and their business is hurting as a result of it.
Pizza Hut was “Gather Around the Good Stuff” and they cater to people who wanted the family experience. And in fact, they were one of the only pizza chains that had a sit-down restaurant.
And then lastly was Little Caesar's. Their slogan was “Pizza Pizza”. Who knows what it is now, but they cater to people who wanted the cheapest pizza experience possible. In fact, they had a $4.99 pizza. I don't even know how they managed to do that.
I'm sure you don't sell pizza, but the principle is still the same.
A good USP should clearly convey
tangible value to your target audience!
So let's take a USP pop quiz.
Imagine you're looking for a fitness coach and you happen to be an African American woman over 50. Would you choose a generic trainer or would you choose a trainer who specifically targets African American women over 50?
Well, the choice is obvious and a strong USP attracts the right clients to you.
That's what Brig does. She makes a six-figure income while traveling the world. Brig is one of our clients, and she managed to do this by defining her USP.
Now imagine you were moving out of your house and you were looking for a house cleaner. Would you rather use a general cleaner or what we call the Mimo (move in and move out) specialists? Well, of course, you choose a move in, move out specialists and having that USP allows tailor-made services to charge higher prices and they quadrupled their business. And just two months.
Last one. Imagine you are looking for a wedding singer and you want a very unique experience. Would you hire just a generic wedding singer or would you hire a wedding singer who interviews you and creates a unique song just for you? Well, of course, and that's what happened with one of our clients who's a wedding singer. She doubled her business overnight.
There are lots of ways to define your unique selling proposition, but creating a USP can be hard and almost impossible when you're in highly competitive industries, and ironically, this is when it's needed the most.
Special offer! Enroll now and get a 90% discount !
How do you make a good USP?
Here’s our secret!
Now, we've developed a system to make the process super fast and effective, and we call it the USP formula. The USP formula walks you step by step to differentiate your business from everyone who does exactly what you do, so you rise above all the noise in your industry.
Here is some of our clients who wants to share there success
William Rossoto
Artist
"Your advice was invaluable. It's really hard to put an exact dollar amount on it because my work in range into the hundreds of thousands of dollars"
Eric White
Businessman
“Ever since we started using your methods, our business has skyrocketed. Just one change we made actually is increased profits by over 400%. Last month, we did $51,037.92 in sales.”
Crystal Washington
Speaker
“...within 30 days, I made over $30,000 on my first course, and this was at the direction of Antonio helping me figure out how to structure my offerings on my website.”
The USP formula will help you double or triple your sales by commanding top dollar for your products and services. With Dr. Sam, another client of mine, revenue doubled in 30 days. They went from $36,000 a month to over $68,000 the next month.
Now, with the USP formula, I can't guarantee that you'll get a $8,400 per month increase or $32,000 a month increase of $41,000 month increase. What I can guarantee you is that with a better message, you will get better results.
How can I help you grow your business?
Now, if you wanted to work with us one on one to create your unique selling proposition, we charge you $5,000 just like we have in the past. Or you can attend one of our live workshops where you paid $1,997.
Instead of paying $5,000 or $1,997, however, you can get the USP formula online course for only $497 and if you order within the next 15 minutes, you can get the immediate discount of getting the USP formula and double or triple your business for only $97.
Click below to double your sales!
USP
Get the USP formula today!
Use the lessons to create your unique selling proposition and use your new USP for three months.
We guarantee that you will double your sales or we'll give you your money back!
Now you have three choices. One, you can do nothing and continue doing what you're doing and continue getting the same results too. You can try your best to figure this out on your own. Or three, the obvious choice is to get the USP formula today and start attracting more clients, charging more, and increasing your profits.
Click below to get the USP formula today.
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regular course
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